Alphabeat's "DJ"
Danish six-piece Alphabeat didn’t get the attention they deserved with the release of their second album The Beat Is… and are now hoping their next single from the album will bring them back into the spotlight. My first thoughts: “Hmm, not much chance with it being the third single and everything…” Then: “WAIT, IT’S DJ?!” Place in the spotlight secured. The song has been edited for the mainstream single release but thankfully doesn’t lose any of it’s original charm and the name on everyone’s mind will be DJ (I Could Be Dancing) rather than simply DJ.
Just like the entire album, the official video is more 90s than denim overalls, furbies, Mr Blobby, MC Hammer pants, orange soda and the power rangers all made into some weird inedible 90s soup, and I love it. It features a lot of pretty amazing outfits (does Stine’s neon make-up midway through make anyone else think she looks like a parrot? Maybe the neon make-up/parrot section of my brain’s just a bit messed up) and some awkward dancing by the boys atop of a giant revolving turntable. The result is what’s definitely their best video to date. And if the idea of all the spinning hypnotic-looking circles was part of some sort of sinister plan to hypnotise us into watching over and over again, congratulations guys.
We might not be able to get our hands on the downright amazeballs 100,000″ vinyls from the video, or Stine’s record head-piece that I’m thinking of stealing; but we can have something very nearly as cool: 12″ singles with (wait for it…) sticker sheets! Don’t sound disappointed, my many dreams of customizing Alphabeat records with different labels can now be a reality. All three formats come with Biffco’s remix and many more are included over the CD, 12″ and digital release that shouldn’t disappoint judging by past remixes. We’ll be able to check them all out on May 31st! DJ is guaranteed to do well, Alphabeat have made one of the catchiest songs I’ve heard in a long time!
I love their music videos so far. It plays with the music well and yet it’s still something creative and different. I also like how I kept forgetting about looking at blogs (I’m restarting my RSS reader phase!) and you helped me once again rediscover Alphabeat’s new music videos, haha.
More people need to know about Alphabeat. I honestly don’t think they are covered as much on the music blogs here for some odd reason.
Agreed, they fit perfectly with the music but aren’t just boring pop videos with the band stood there playing. Glad I’m helping too haha. My blog has just been…eugh…recently. I haven’t been on or wrote anything for so long, which is annoying because I have so many bands and tracks I wanted to feature :/ Thanks for all the comments! I love getting them
I understand that completely. I sort of have a similar problem except my root problem is not being familiar with enough new music, haha. By the way, did you see clips of Alphabeat on NewNowNext? I apparently need to watch more interviews, haha.